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It’s easy to be cynical about the “clean girl” aesthetic that has infiltrated Instagram and Pinterest as of late. On its face, it’s an aesthetic defined by white surfaces (think pristine marble countertops), Pinterest-worthy plants, cute baskets where you can store all your extra makeup brushes (don’t get me started on the @basketsforsale Instagram account). And—let’s be honest—it’s aspirational AF. So, let’s take a deep dive into everything you need to know about the clean girl aesthetic:

What is The Clean Girl Aesthetic

The Clean Girl Aesthetic derived from the minimalist style. It was inspired by Scandinavian styles and promotes an organized and natural look. 

The Clean Girl Aesthetic was popularized on social media and there are many videos explaining how to achieve the look.

Clean Girl Makeup

One of the most important aspects of the Clean Girl Aesthetic is the style of makeup. A stark contrast to the heavy glam makeup of the 2010’s, the Clean Girl Aesthetic focuses on natural makeup. Clean Girl makeup emphasizes bold natural brows, mascara, glossy or pink tinted lips, minimal blush, and minimal to no skin base. 

Clean Girls vary widely in background

The clean girl aesthetic has been characterized as a “wholesome” look, but that doesn’t mean all clean girls look alike. Clean girls can be any race, gender and age. They come in all sizes and shapes—there’s no one type of body that makes you more or less of a clean girl than someone else. 

Clean girls are also not limited by their background or socioeconomic status; anyone who ascribes to this style can claim it for themselves. 

Clean girls embrace cleanliness and organization

Clean girls want their homes to be as tidy as possible, and they make it a priority to keep toiletries organized and clutter-free. They also like things to look pretty—whether that means flowers in a vase or a well-decorated bookshelf.

The clean girl aesthetic is all about finding the most efficient way of doing things so you can get out of the house faster and spend more time doing other things (like going on adventures).

Staple Clean Girl Makeup Products

Here are some of my favorite products that can easily be implemented into a Clean Girl makeup routine. 

Conclusion

At the end of the day, clean girls are just like any other group. They have their own aesthetic and they try to make it as easy as possible to be a part of it. I hope this article has given you some insight into what makes them tick and why they love the aesthetic so much!